Meet me

10 years building digital businesses — from running a 100+ client agency to launching DTC brands and local market company from zero.

I’ve sat in hundreds of strategy sessions with founders. The pattern never changed: great visuals, zero accountability. Marketing spend with no system behind it. CAC growing faster than revenue.

That’s the problem I dedicated the last decade to solving — building growth and conversion systems that tie every decision to unit economics.

I hold an MBA, earned six figures on Upwork with 100% Job Success Score, and built brands and acquisition systems across SaaS, DTC, and local markets.

I work directly with founders. No agency layers, no junior handoffs. You get the person who thinks about your business.

Outside of work: Paris, tennis, and the occasional philosophical rabbit hole. Author of November in Paris — a novel about identity, immigration, and finding meaning. Some context behind the way I think about systems and people.