Over 10 years, 100+ website projects — from high-converting landing pages to complex SaaS platforms. 12 industry awards. SEO systems, funnels, brand architectures.
But after years in the field, I realized something uncomfortable:
Design without metrics is just decoration.
Beautiful interfaces don't guarantee revenue. Traffic without economics destroys margin. Awards don't lower CAC.
So I shifted.
I ran
Covio — a digital agency with 100+ clients over 10 years. Managed teams, strategy, execution. Then I made a deliberate decision: shut it down.
Because people don't buy from agencies. They buy from people. Not from account managers and assistants — from the person who actually thinks about their business.
After completing my MBA and going deep into performance marketing, I stopped thinking in pixels and started thinking in CAC, LTV, AOV, Conversion Rate, Contribution Margin.
Now I build growth systems — not just websites.
One
retainer. One strategist. Full accountability.