Expertise

Over 10 years running a design business, I sat in 100+ strategy sessions with growth-stage companies. The pattern never changed. Great visuals. Zero accountability. Rebrands that hurt conversions. Decks no one used. Systems rewritten every few months because no one knew what worked. Ask about CAC, LTV, or the impact of the last redesign — silence. Agencies shipped assets. No one owned results. Three designers a year. Everyone starting from zero. No system, no continuity, no learning — just burned runway. Covio was built to fix this with full-cycle work, from architecture to acquisition. But project-based work has a flaw: it rewards shipping, not learning. Files get delivered, invoices get paid, and no one knows if anything moved the needle. So I rebuilt Covio agency I had before. Design Partner is the model I wish existed when I was on the client side. One retainer — no budget fights. One strategist — me, not rotating juniors. One system — design tied to business metrics, documented and optimized.